STUDIO PHIRTY PHREE
©2024
"APPLE VISION PRO SEAMLESSLY BLENDS DIGITAL CONTENT WITH YOUR PHYSICAL SPACE"
*PERSONAL PROJECT - BRANDING | MARKETING
*The Apple inc. logo/picture/likeness used in this marketing material is for illustrative purposes only. I do not own the rights to the source images used.
​
The Vision Pro is Apple's latest leap forward in the world of technology, a revolutionary spatial computer that seamlessly blends the digital and physical space both in front and around you, while allowing the user to stay present and connected to others. "The Apple Vision Pro lets users interact with digital content in a way that feels like it is physically present in
their space.”
THE GOAL
Every so often a product will present a perfect opportunity to create some truly impactful design solutions. I wanted the branding exploration for this product to push the boundaries of this concept.
​
The goal was to bring both the literal and conceptual aspects of this product and its branding to life in a way that cleverly engages with the audience and its intended function/purpose - to bring together the worlds of spatial computing and reality in a way that would have the two compliment and contribute to a single idea and concept.
"Result of decades of experience designing high‑performance, mobile and wearable devices — culminating in the most ambitious product Apple has ever created."
I'd argue the branding should follow suit, no?
